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Can you send unsolicited electronic messages to your commercial customers or industry contacts?
Tuesday 15 April 2025 / by Tal Williams and Ann Kwak posted in Business, Corporate & Commercial Spam Act Marketing

This article provides a high-level summary of the general rule under the Spam Act 2003 (Cth) regarding unsolicited emails, and the main exception to the general rule. 


Readers would be familiar with the contents of the SPAM Act. Essentially, the Act requires that an electronic communication must not be sent without the consent of the recipient, it must contain clear and accurate information about the person or organisation that authorised the sending of the message, and it must contain an “opt out” or “unsubscribe” provision so the recipient can choose not to receive emails in the future.


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