Holman Webb Chief Marketing and Corporate Relations Officer Adriana Giometti recently caught up with Robert Patterson of Parkins Lane and Paul Evans of Toro Digital in their latest episode of their Professionally Challenged podcast.

In this episode, Adriana shares her thoughts and experiences as to where the role of Business Development is shifting to and how, now more than ever, Business Development requires partnering with Principals and Lawyers to both drive and develop client relationships, and inspire young ‘entrepreneurial’ lawyers to build their own profitable practices.

Adriana also gives provides some advice surrounding a number of strategic alliances that have improved Holman Webb's brand awareness.